Description
Sitting at the head of the collection is the pinnacle of Cuban Rum, Havana Club Máximo Extra Añejo (40% ABV) of which a maximum of 1,000 bottles are produced annually. Presented in a stunning crystal decanter, this incredibly rare expression was revamped last year, paving the way for a new image across the entire portfolio. The rum’s deep amber glow, enhanced by extra ageing, is beautifully showcased through the modernised design which emphasises both opulence and sustainability by significantly reducing plastic components.2 The updated design also introduces exquisite wooden stoppers in place of traditional screw caps, adding a luxurious touch and enhancing the tactile experience. For Havana Club Máximo Extra Añejo, this is further elevated with a glass stopper and hand-blown decanter.
Distinctive labels proudly display the “Denominación de Origen Protegida Cuba” mark, a prestigious seal that guarantees the authenticity of every bottle. Together, these elements create a sophisticated aesthetic that reflect the rich cultural provenance and skill inherent in Cuban rum-making.
Asbel Morales, Havana Club’s renowned Maestro del Ron Cubano and the visionary behind the Icónica Collection, reflects on the redesign: “This transformation is a tribute to our craftsmanship, our heritage and the vibrant Cuban culture that defines Havana Club.
“Each bottle in the Icónica Collection encapsulates the mastery of Cuban rum-making, a legacy now recognised by UNESCO as a World Intangible Heritage. As Maestros, we are committed to preserving and passing down these traditions, offering future generations an experience to be remembered and savoured.”
The revamped Icónica Collection will be rolled out globally over the coming months and widely available across markets early next year, setting a new standard in Prestige rum.
